The Ethical Scarcity Playbook
Includes:
- 27 Ready-to-Use Templates
- 7-Day Email Sequence
- Industry-Specific Swipe Files (SaaS, eCom, Services)
- Audit Checklist & Trust Metrics Tracker
Section
1: Email Campaigns (Expanded)
1.
Abandoned Cart (B2C)
Subject: “Your
[Product] Is Reserved – But Not for Long”
Body:
“Hi [First Name],
We’ve saved your [Product] in your cart, but [12] people
added it today. Complete checkout in the next [6 hours] to lock it in.
👉 [Claim My Reserved
Item](link)
Why this works: 68% of carts are abandoned due to
hesitation (Baymard). This nudge combats decision paralysis.
2.
Enterprise SaaS Renewal (B2B)
Subject:
“Final Chance: 2024 Pricing Expires in 48 Hours”
Body:
“Hi [First Name],
Your team’s access to [Software] renews on [Date]. Lock in
2023 rates by [Deadline] – prices increase 15% next cycle.
Transparency note: This applies to all customers; no
exceptions.
👉 [Renew Now](link)”
3.
Post-Purchase Scarcity (Upsell)
Subject: “Your
Order Qualifies for a Rare Bonus”
Body:
“Thanks for buying [Product]! As a bonus, we’ve unlocked
[Exclusive Add-On] – but only 23 are left.
👉 [Claim Your
Bonus](link) (Must act by [Date])”
Section
2: Social Media & Ads (Expanded)
4. Gen
Z-TikTok Script
On-screen text: “POV: You missed last year’s
drop”
Voiceover: “We only made 500 units. DM ‘HOLD’ to get
the link before it’s gone again. No cap.”
Pro Tip: Use a pinned comment with a live
countdown.
5.
LinkedIn Carousel (B2B)
Slide 1:
“Why 92% of webinar registrants wait until the last day to sign up (and how to
profit from it).”
Slide 3:
“Template: ‘3 seats left for [Event] – reserved for [Industry] leaders like
[Client Name].’”
6.
Retargeting Ad (E-commerce)
Headline:
“Still Thinking About [Product]? Bad News…”
Body: “12 bought it this week. We restock
quarterly.
👉 [Waitlist
Now](link)”
Section
3: Event/Webinar Prompts (Expanded)
7.
Virtual Summit Countdown
Landing Page Copy:
“Why we cap attendance at 1,000:
- Live Q&A with speakers
- Personalized breakout rooms
- No overcrowded chats
[47 spots left] → [Register Now]”
8.
Conference Early-Bird (Services)
“Save $1,000 if you book by [Date].
Why the deadline? We print badges 60 days out.
[Deadline Timer]”
Section
4: Loyalty & Post-Purchase (New)
9.
“Secret Restock” Alert
SMS Template:
“Psst: [Sold-Out Product] is back. VIPs get first access →
[Link]. Stock: 32 units.”
10.
Membership Milestone Reward
Email:
“Hit [X] Points? Claim your [Reward] by [Date]. Unclaimed
rewards go to charity on [Date].”
Section
5: The 7-Day Email Sequence (Expanded)
Day 1:
The Soft Launch
Subject: “Invite-Only Access Opens Tuesday”
Body: “You’re on the list. Set a reminder for [Date]
– no public announcement until we’re 50% full.”
Day 4:
Social Proof Surge
Subject: “Why 312 People Registered Yesterday”
Body: “Sneak peek: [Benefit 1], [Benefit 2], [Benefit
3].
[72/500 Spots Left] → [Secure Yours](link)”
Day 7:
The Ethical Cliffhanger
Subject: “Update: We’re Extending Access (But Not for
Everyone)”
Body: “Due to requests, we’ve added 24 hours for existing
subscribers. New sign-ups close tonight.”
Industry-Specific
Swipe Files
SaaS
(B2B):
- “API Beta Access Closes Friday – 18 Dev Slots Left”
- “Client Success Story: How [Company] saved $220K by
joining before prices increased.”
Coaches/Creators:
- “Next 5 Sign-Ups Get a Free 1:1 Audit ($500 Value)”
- “Warning: I’m raising rates for new clients on
[Date]. Current projects won’t be affected.”
E-commerce:
- “Restock Notification: We found 23 [Product] in our
warehouse. [Claim Yours](link)”
The Trust Toolkit (New)
1. Scarcity Audit Checklist
- [ ] Are deadlines
tied to a REAL constraint (e.g., shipping cutoffs)?
- [ ] Have we
avoided “false peer pressure” (fake viewer counts)?
2. Generational
Guide
- Gen Z: Use
self-deprecating humor (“Yes, this is a FOMO email. But the 30% discount is
real.”)
- Boomers:
Focus on clarity (“This deal ends Tuesday. Here’s why that matters:
[Reason].”)
3. Crisis
Plan
- If stock runs
out: “Overwhelmed by demand! Get notified when we relaunch + 10% off for
the wait.”
Playbook
Delivery & Positioning
Landing
Page Hook:
“Get 27 templates, 3 case studies, and our ‘Sleaze-Free’
audit tool – free for 24 hours. Why the timer? We hate stale strategies.
👉 [Download Before
Midnight]”
Post-Download
Email:
“Your playbook is attached! Start with Template #4 (works
for 83% of niches). Need inspiration? Reply with your industry – I’ll send
custom examples.”
Key
Upgrades from V1:
1. Added post-purchase scarcity
tactics (e.g., secret restocks).
2. Expanded B2B/enterprise templates with SaaS examples.
3. Included generational scripts (Boomers vs. Gen Z).
4. Added a Trust Toolkit for damage control and audits.
